TORRANCE, Calif., September 23, 2010 – Toyota Motor Sales (TMS), U.S.A., Inc., announced the introduction of the new 2011 Highlander and Highlander Hybrid mid-size SUV, along with a change on the suggested retail prices (MSRP) for the Prius mid-size hatchback, Venza mid-size crossover, and FJ Cruiser mid-size SUV. The 2011 Highlander models will begin arriving at dealers September 24. The 2011 Venza will arrive at dealers in early October, followed by the Prius and FJ Cruiser in late November.
For 2011, standard equipment levels have been improved across all Highlander grades to meet customer demand. The Highlander and Highlander Hybrid receive styling changes to the interior and exterior, including an all-new front fascia, hood and fenders. All models will now include a standard 50/50-split third-row with rear climate control, improving both cargo flexibility and passenger comfort. A new Tech Audio package includes a USB port, integrated satellite radio, and Bluetooth hands-free phone and streaming audio. In addition to featuring the Star Safety System, which is standard on all Toyota models, the 2011 Highlander will receive standard Smart Stop Technology, Toyota’s brake override system. The MSRP for Highlander will begin at $27,390 for the base four-cylinder two-wheel drive model; the SE V6 two-wheel drive will be $33,150, while the Limited V6 four wheel-drive model will be $36,345. The MSRP for Highlander Hybrid will range from $37,290 for the base model to $42,945 for the Limited model.
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