Toyota announces prices on 2011 Toyota Corolla and Matrix models from Matt Scott @ Toyota of the Black Hills

TORRANCE, Calif., December 3, 2010 – – Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Corolla and Matrix. MSRP adjustments were also announced on 13 current 2011 Toyota models including Yaris Liftback and Yaris Sedan, Camry and Camry Hybrid, Avalon, RAV4, Highlander and Highlander Hybrid, Venza, 4Runner, Sienna, Sequoia and
Land Cruiser.

2011 Corolla

The sales leader in the subcompact segment, Corolla adds a combination of style, features, safety and value for the 2011 model year. Offered in three grades (Corolla, LE and S), the 2011 Corolla features new front and rear exterior styling and interior design changes, including a redesigned front grille, front and rear bumpers, new wheel designs, rear chrome garnish, rear combination lamps and trunk lid. The interior adds a metallic trim (LE and S grades), new fabrics and a sport tilt/telescopic steering wheel (S grade). Corolla also features two new colors, Nautical Blue Metallic and Sandy Beach Metallic.
Corolla upholds its 40-plus year heritage of providing outstanding value through an array of standard features. In addition to the new exterior and interior design features, all Corolla models receive a standard all-weather package that includes a heavy duty heater with a rear seat heater duct, anti-chip tape and heated outside mirrors (LE and S grade only). New standard features for the LE grade include cruise control, Remote Keyless Entry, two additional audio speakers, and variable intermittent windshield wipers with a mist cycle. The S grade adds standard cruise control, Remote Keyless Entry, 16-inch alloy wheels and a color-keyed rear deck spoiler.


The 2011 Corolla will continue to feature the Toyota Star Safety System as standard equipment. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology brake override system. All 2011 Corolla models will also include Toyota Care complimentary maintenance which covers all factory recommended maintenance services for two years/25,000 miles (whichever comes first).

The base MSRP for the 2011 Corolla will range from $15,600 for the Corolla grade with a five-speed manual transmission, to $18,300 for the Corolla S with a five-speed automatic transmission. The prices reflect an increase ranging from $150 for Corolla grade models to $950 for the S grade.
The 2011 Corolla will begin arriving at Toyota dealers in early January.

2011 Matrix
The base MSRP for the 2011 Matrix will range from $18,545 for the base grade with a five-speed manual transmission to $21,415 for the S grade all-wheel-drive with a four-speed automatic. The prices reflect an increase ranging from $505 for the S grade 4×4 automatic to $1,875 for the base grade automatic.
The Matrix will begin reaching Toyota dealers in the Spring of 2011. Further Matrix details will be available in early 2011.

2011 Toyota price adjustments
The price increases on 13 other Toyota models range from $100 for the Camry and Camry Hybrid, RAV4, Sienna, Yaris Liftback and Yaris Sedan, to $650 for the Land Cruiser. The model-by-model adjustments reflect individual percentage increases ranging from 0.3 to 1.1 percent. A complete list of model-by-model price adjustments is attached below.

The new prices for North American-produced vehicles will become effective from January 1, 2011. In addition, for models sourced from Japan, updated pricing will be effective with an original vessel estimated time of arrival date (ETA) on or after December 27, 2010. The price changes will not be adjusted if the actual vessel arrival date differs from the original vessel ETA date. Japan-sourced vehicles include 4Runner, Highlander Hybrid, Land Cruiser, RAV4, and Yaris Liftback and Yaris Sedan.

Toyota MSRPs do not include a delivery, processing and handling (DPH) fee of $760 for Toyota passenger cars, $810 for Toyota small/medium trucks, and $975 for large trucks (Sequoia and Tundra only). The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

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